15 July 2018
The Newcastle Herald’s Weekender curated a bunch of stories on influential women in Newcastle. mother + joey is proud to keep company among many talented ladies.
Kid Magazine
April 2018
Kid Magazine this month is showcasing Mummy + Me looks. mother + joey is featured as a label to nail twinning with your mini.
Hunter Business Review
21 November 2017
Hunter Business Review featured mother + joey as a local clothing manufacturer who was recognised as Finalist in the recent Hunter Manufacturing Awards.
Frankie Magazine
1 November 2017
frankie magazine is a national bi-monthly based in Australia, aimed at women (and men) looking for a magazine that’s as smart, funny, sarcastic, friendly, cute, rude, arty, curious and caring as they are.
mother + joey were included as a fashion feature this edition, showcasing their unique style and contemporary creative direction.
Wed Shed
15 Sept 2017
Australia’s premier one stop shop for wedding venues and suppliers are now listing Australia’s first fashion label dedicated to twinning. Find the perfect outfit for the joey in your life – classic designs in linen and cotton. With soon to be Dad’s versions.
Hunter Manufacturing Awards
24 August 2017
The Hunter Manufacturing Awards works collaboratively with key regional organisations to highlight the achievements of the Regions’ manufacturers and the importance of manufacturing in general. HMA acknowledges the significance of the region’s proud manufacturing history, and is committed to ensuring manufacturing plays an integral role in inventing the region’s future.
mother + joey have been awarded a finalist in the category of product design for their ‘twinning’ concept and family fashion.
The Newcastle Herald
31 July 2017
Twinning is not everyone’s cup of tea, but it sure does make an impact! It’s a huge trend overseas right now, and we knew if we could do it well and tastefully here in Australia – the sky would be the limit. Peta of mother + joey talks about their #hectic niche
The Awesome Foundation | Newcastle
28 July 2017
Awesomely, the accidental theme at last night’s Awesome Newcastle was family. From caring for children to caring for mums to carefully outfitting them all, each finalists sounded very… familiar! Peta shared with us how far she’s come in her journey and her big dreams for mother + joey in the future.
flaunter | work your story
18 July 2017
Meet Australia’s first fashion label dedicated to twinning. Creating outfits for mothers, sons and daughters, mother + joey redefine the concept of “matchy matchy” – making it polished, modern and decidedly cool. We chat to Peta, one-half of the design duo based in the Hunter Valley, to find out about how the brand started and what the future holds in store.
Hunter Coastal + Lifestyle Magazine
30 June 2017
Featured in this month’s popular coffee table book – this article “Out of the pouch” features mother + joey as a local fashion label doing good things and giving back to their community.
RealEstate.com.au | Lifestyle Edit
20 June 2017
We love this raw pine clothes rack from all-Australian brand mother + joey. Who says kids clothing racks have to be boring or made of plastic!
mama disrupt | twinning feature
13 June 2017
See Australia’s fast-growing magazine who are disrupting motherhood.Their twinning feature showcases mother + joey as the Australian leader in this trend.
The Collective Hub
2 June 2017
If you were looking for an activity to get some sanity, adding your own business to an existing career, alongside a family, isn’t exactly where you’d expect to start. But for Australian entrepreneurs Rowena Campbell and Peta Purcell, already having jobs as well as being busy mothers to five children between them wasn’t a roadblock: it was a reason.
Saddler & Co | Autumn 2017 PopUp event
16 May 2017
We have curated a selection of beautiful brands whose stories inspire us and whose work we believe in. We welcome you to experience this stunning line up of artisan and brands we’ve invited into the Saddler & Co store for the month of May. mother + joey is just one of them…
#HOUSE PERV - with Louise Hatcher
14 May 2017
What better way for #houseperv to celebrate Mother’s Day than at the home of Peta Purcell, one of the creators behind the wonderful new, local fashion label, mother + joey.
Hills & West Blog
13 May 2017
hills & west talks to co-founder Peta Purcell of mother + joey on their family fashion concept. After seeing a gap in the market, a chat over the back fence and nine months of creating, this edgy label was launched.
Minty Magazine
11 May 2017
As the first Australian label dedicated to creating matching outfits for families, these 2 mothers have redefined twinning with a beautifully Australian twist.
MyDeal Blog
11 May 2017
If you are planning to reuse the clothes you purchase on future babies and kids, timeless designs are the way to go – so your kids will be stylish no matter what year they’re born in. Peta Purcell from mother + joey explains their unique fashion label, which does just that…
Mums With Hustle Podcast
8 May 2017
mums with hustle founder Tracy Harris: “I first met these ladies at a flatlay and collaborate workshop where I was a guest speaker and I was instantly attracted to their biz vibe”.
beStella Blog
5 March 2017
beStella meets founders Peta Purcell and Rowena Campbell of mother + joey who discovered a hole in the market existed for a contemporary take on ‘twinning’.
Newcastle Herald
22 November 2016
Hunter business mother + joey launches its proudly Australian, “family fashion” clothing label for mums and their joeys (aka Aussie children).
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